ladies

New World Soul Campaign

One of my absolute favourite things to photograph is campaigns for designers. I love the creative nature of these type of shoots, and working with a team really brings a special energy to set. Upper Volta, by Francis Kwamee has been a client for a few years now, and I always get excited when the potential for a new collaboration arises. This particular campaign had two intented outcomes; to showcase some garments from the new collection, as well as create some bold images to advertise an upcoming fashion show.

The shoot was conducted in a fantastic warehouse in Prahran. The concrete floors and white brick walls provided an interesting yet unobtrusive background, and I brought in my profoto kit to enable me to utilize dramatic light. What was particularly exciting to me this time was the total creative freedom I had. Kwamee trusted me to shoot and light however I wanted, and busied himself co-ordinating the models and pinning garments. The models were really diverse, from all bakcgrounds. I thought this really helped convey the international feel of Kwamee’s new collection. After a few minutes setting up my kit and testing the light, I was ready to roll.

Here’s a shot from @cliftonstreetmarket of me doing my thing. Do you like my makeshift desk? The bright orange makes it completely OH&S compliant.

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Jarreau of Lordtown Media was on the second camera capturing footage for some short promo videos. We worked really well together, ensuring that we each kept out of each other’s shots.

It was great working with such a diverse team of models, and everyone did a great job. Some of the models didn’t have much experience, but they were brilliant at taking direction, and adopting the ‘mood’ of the shoot. We flew through the large double rack of clothing, and everyone really kept the energy up, which made for a fluid, relaxed shoot. Thanks team!

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The images were used for promotion on social media. Check out a couple with the copy overlaid! And don’t forget to have a look at Kwamee on instagram!

 

Spring Racing

I’ve never been to the races before. Never watched the Melbourne Cup on Tv. I cannot tell you the name of any famous horses (except Pharlap.) I have never worn a fascinator, never placed a bet on a horse, and never eaten fancy finger food whilst sipping champagne and pretending to know which odds are good and which are bad.

So when I was asked to fill in for a fellow photographer at Stakes Day, I was a little apprehensive.

I was to photograph in the CGU Marquee, which was elaborately decorated. I just treated it as I would any social/event photography job, and captured lots of candid shots as well as posed group photos. There were only ladies in the marquee, so naturally they didn’t mind having their photo taken. It was also over 30 degrees on the day, so being inside was much appreciated! (I was wearing a buttoned up collared shirt and long pants.)

It was a great day, and the ladies enjoyed lots of delicious looking finger food and free-flowing drinks. There were some fabulous outfits and fascinators too. And a few big wins, which led to a lot of cheering and celebrating.

Here are a few shots from the day…

 

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For more of my event photography, please visit www.sdp-events.com.au