Yesterday I had an awesome day in the studio, shooting the launch images for up-and coming designer Haiich.
I’d been waiting to do this shoot for quite a while, so I was excited for the day to finally arrive. We had an awesome team on board, including a videographer to capture snippets of the day. Kris, the designer behind Haiich, had pulled together a very talented bunch of people. We had Saphire Gaskas as HMUA, Jo Blankfield styling and pulling wardrobe, Chris Hart doing the behind the scenes video, Anna Maksacheff assisting him and working on some marketing bits and pieces, and the lovely Ashlee from Giant Management as our model.
So as you can imagine, the studio was buzzing with creative talent.
Whilst Saphire got busy with hair and makeup, I set up the lighting for the first part of the shoot- the look book. I usually use a chair to test the light on, but end up having to make a bunch of adjustments once the model comes onto set (because obviously humans are a different shape and height to chairs), but luckily I had an awesome stand-in to test on (thanks Anna!)
However, the client wasn’t really sure what she wanted, so we had to make a few changes once Ashlee was ready, but that was fine, and easy to do. Such a difference moving one light makes!
This was the first shot taken with the new setup. I thought it could have been a hero shot already, and that’s when I knew this shoot was going to yield some wonderful results.
The team worked really quickly, and Ash was incredible at moving and posing; hitting the mark every time. I would not hesitate to say she is one of the most fluid and diverse models I have photographed. We got through the look book images in record time, only needing to shoot each t-shirt for about a minute before having an abundance of useable shots.
So, having shot the 7 different colours of t-shirt, we moved on to the editorial images. For these shots, there would be two different styles of photography, to be used for different purposes. One set would be in colour, and one in black and white. I knew I wanted to light them differently, for tonal contrast reasons, so we started off with the colour images, as this lighting setup was closest to what we had done for the look book. We planned to have Ash moving around a lot in the images, so I made sure the light wasn’t too narrow, so she wouldn’t fall into shadow too much if she stepped a tiny bit off her mark.
Anna helped me with sitting again…
The editorial looks were where the stylist, Jo, really got to play. She had sourced a whole rack full of gorgeous clothes to pair with the t-shirts. The aim of these images was to show the versatility of the shirts, and depict the different ways they could be worn. We had a whole bench full of accessories to play with too, but decided to keep the looks simple, so as not to distract from the shirts.
At one stage, Anna had to make an emergency run to the nearest DFO to get some sneaker-style shoes, which would be paired with some sleek track pants and one of the neutral shirts. The best part was she came back with the shoes, as well as a secondary pair that had cost only ONE DOLLAR! I could not believe it, and was tempted to abandon the shoot and drive down to DFO for the afternoon.
Oh yeah, and then this happened…
So apparently Ashlee is a crazy acrobatics lady, and can do all kinds of tricks and movements that normal humans cannot. She even walked on her hands and balanced on the little stool (above). I was not expecting that at all! And so I’m hoping to do some kind of future shoot to show off this talent!
In any case, the shoot continued to move fluidly, with Ash and I working up a rhythm in our shooting. Everyone was crowded around the laptop excitedly, watching each image pop up on the screen. I have no idea how Kris is going to make her selections- almost every image was gorgeous!!
We all had to have little interviews throughout the day, which had deep and meaningful questions (like, what is your inspiration), as well as random questions like (if you could only choose x or y, which would it be.) When it was my turn, I said a lot of silly things and made a general fool of myself, so I am kind of not looking forward to seeing the video (but at the same time, I really am!)
The last look of the day was some simple black and white images, which focused heavily on emotion and the neutral shirts. Styled with only plain undies, the results were simple but stunning. Also, noodles arrived to feed everyone’s hungry bellies…
I had a great time on this shoot, and cannot wait to retouch some of the shots! I clicked with a lot of people today, and made some great new contacts and friends, so some new collaborations are definitely in the works. I was also given private lessons in how to do a fish face, but I think I still need more practice…
DESIGNER || Haiich
MODEL || Ashlee @ Giant
STYLIST || Jo Blankfield
HMUA || Saphire Gaskas
VIDEO || Christ Hart
MARKETING ASSISTANT | Anna Maksacheff